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How I Market to SELL your home!
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 | | INTERNET EXPOSURE
...is the key to selling your home Where do buyers go to find homes for sale? It used to be the newspaper real estate classified ads. Not today. More buyers than ever are beginning their search for a home online. Nowhere is this more true than in Arizona where many of our buyers come from out of state. As a Certified E-Pro® Realtor, I flood the internet which every one of my listings. That's why my listings rank very high in the search engines (usually on page 1) and are being seen by thousands of buyers all over the world. I don't stop at simply making my listings visible, I make my listings stand out from the others with high quality photos and video tours. Here are some photos of homes that were listed by other agents and didn't sell, followed by the photos that I took to market these homes. Which home would you want to see? |
In addition to outstanding photos of your home, I produce custom Virtual Videos of each of my listings. Virtual Videos are a step above boring virtual tours and have the added benefit of allowing your home to be placed on YouTube for additional exposure. Here's an example of one of my virtual videos which helped sell the home in a week. It’s important to note that while I feel very strongly about the benefits of my marketing plan, nothing is as important as communication and honesty in the relationships I’ve built with my clients which is why all of my listing contracts are 100% cancellable at any time. You list with me risk free and you will never be kept in the dark about what’s happening with your listing.
In today’s market, selling your home is a complicated task, so it’s crucial to have every possible advantage you can and that’s where my Internet marketing expertise will make your listing stand out above the rest. There’s a reason I was ranked the #3 RE/Max agent in the Southwest Region (Arizona, Nevada & New Mexico) and why I received the Platinum award for my 2008 production, an award that was presented to only 4% of RE/Max agents WORLDWIDE in 2008 (historically, one of the most difficult years for real estate). By the way, I am not a "warehouse agent". My sales last year were comprised solely of regular home buyers and sellers. I did not list a single bank owned or short sale listing. So how why was I so successful in a down real estate market? Simple, really. In addition to my marketing plan, I attribute my success to truly caring about my clients and not being dollar driven. My business is based on personal relationships not on volume. If you'd like a market analysis of your home, contact me today. I look forward to meeting with you to discuss your needs, your relocation plans and the marketing strategy that will get your house sold!
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These tips and invaluable information about the process of selling your home will help you to understand everything that is going on. If you have further questions about the selling process, please contact me. Pricing a HomeIf you are planning to sell a house, you must decide what price you will ask for the home. This is one of the most important decisions you will make. Buyers select by comparison shopping in similar price ranges, so your home needs to reflect a fair market price in order to sell. A professional REALTOR® will show you statistics for comparable homes which have recently sold. Based on this information you can determine what the market value of your should be. Some of the things that should be considered when establishing a price for your home are: What is the age and condition of your home? Does it need any repairs or updating? At what prices have similar homes in your area recently
been sold for? What are the asking prices for similar homes in your area
that are currently for sale? How many homes are currently for sale in your area? How competitive the market is in your area?
A qualified REALTOR® can help you to answer these questions and set the correct price for your home to SELL! Contact me if you have any questions about selling your home. Maximum Sales Appeal Selling your home is a joint effort between you and your REALTOR®. The following suggestions can help you sell your home more quickly and at a maximum profit to you: Keep your lawn trimmed and edged, shrubs neat and yard free of clutter. Walk across the street and see what your home looks like to prospective buyers. An attractive exterior usually invites inspection of the interior. Paint as required. Faded walls and worn woodwork reduce appeal. Be sure your kitchen looks bright and cheerful. Clear off your counters so they look spacious for working. Inspect your home as though you are the buyer. Repair minor blemishes, fix leaking faucets, squeaky door and floors, etc. Make bedrooms neat, orderly, and attractive. One third of our lives are spent in our bedrooms, so make the rooms someplace you would want to spend time in. Double check for clean walls, tubs, shower stall, commode and sink. Bright, clean bathrooms sell many houses. Remove any and all unnecessary articles and stuff which has accumulated. Display the full value of your utility, closet, and storage space. Pack away all excess decorations, stuffed animals, posters on walls, and knickknacks. You will need to pack them when you move anyway, and this will help your home look more spacious. Try to leave when your home is being shown. If you cannot be absent, remain in the background and let the agent handle the tour. Refrain from talking to the client. The agent knows what the prospect wants and can demonstrate your property most effectively. Eliminate anything that could be offensive to the prospect's senses. Stale odors, musty closets and mothballs can deter a sale. Turn on every light in the house. Keep dark rooms and hallways lighted. Leave window coverings open to allow natural light to show your Home at its best. A bright and open home is always inviting!
Call me today for a free consultation on how to begin the process of marketing your Home. Time to Sell:
Find a REALTOR®:
Selling your home is a very emotional experience. A professional REALTOR® can help you through the process. They can help you figure out the right price for your home based on the market and similar homes in the area. They can help you get your home looking its best for any showings. And best of all, they can find you a buyer. Because they are in contact with home buyers, sellers and other REALTORs®, they have a much better chance of selling your home in the shortest time and for the most money. Contact me to find out how I can help you to sell your home.
The Selling Price:
Pricing your home is the most difficult chore you face. Memories and emotional attachments cloud your vision. Remember only one thing will determine what your home is worth, and this is what the future buyer is willing to pay for it. You must attempt to set the right price. Set the price too high and you will be compared to homes at the high price making your home seem less valued. It may even discourage people from at least looking at your property. Set the price too low and you may cheat yourself out of valuable dollars. Pricing your home can be based on the present cost of construction plus or minus various amenities less depreciation weighed by various market conditions in your neighborhood and similar homes. That is why getting the assistance of a qualified REALTOR® is so important.
Showing your Home:
Contact me to start the process of selling your home today! Remember that most houses don't sell themselves. Your home may be your castle; but until a buyer makes it his or hers, it's just another house for sale. Selling a home takes an investment of time. Work with your REALTOR® to get your home ready for showings and prepared to sell. Appearance will rank as one of the most important factors in selling your home. Your yard should look neat and tidy at all times. The exterior of your home should look sharp and crisp. Check those faded house numbers, Clean the rain gutters, Fix any torn screen and broken windows. Test all lights and the doorbell. Make sure your mailbox isn't rusted. Sometimes it's the little things that make a big difference. Until now your Home has been your private haven, your getaway from the outside world. Now, though, its time to sell. Your perspective view of your home needs to change. You have to start thinking about a strategy for selling your Home. How much do we ask? What is the true cost of selling your home? Do we need to advertise? Do we need to make improvements? A qualified REALTOR® can help you answer these questions and take off some of the burden of selling your Home. |
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